Levi’s Creative Pitch

The internationalization of a classically American brand.

Creative Ideation, Brand Strategy, Campaign Concepts

Pitched as an assignment for my Master’s course.

Disclaimer: Never officially pitched to Levi’s.

Since its inception, Levi Strauss has harnessed the American dream in a pair of jeans. Now, in a time of political tension, Levi's could benefit from an international spin and thus further immerse its brand into EMEA markets. Below is a pitch that details the essence of the brand, highlights key insights, identifies market opportunities and suggests three approaches Levi's could consider in order to launch an international brand campaign.