Promotional video for Techie 2020.
Techie 2020
Marketing, Brand Strategy, Content Marketing, Social Media
Techie is a student-led series of conferences that explores the role of technology in society. An initiative by undergraduates and Masters students at IE University in Madrid, Spain.
The Rebrand. As of 2019, Techie Conference was an annual event that attracted top businesses to panel discussions on shaping the future of tomorrow through tech. Now, Techie is more than its guest speakers–it’s a brand. It’s the home of the tech movement: a constant space for students, professors, and businesses to join in conversations about leveraging our tech-enabled society.
November to June 2020 | Madrid, Spain
Strategy and Brand Positioning:
Brand Manual.
Building a brand requires vision. Below you will find the essence of our new brand and the guidelines made to steer future team members in the right direction when sharing ideals of the conference.
Strategy & Performance Metrics.
Below is a summary of our brand and marketing strategy and content creation efforts along with performance metrics from the June conference.